A little expertise. A lot of possibility.
We turn your expertise into email newsletters that build trust, keep you top of mind, and grow your business.
For experts & service businesses
Small team.
Plenty of airtime.
1m+
emails sent every year
2k+
campaigns crafted
22
years’ experience
35+
industries served
Sound familiar?
…said you, last week.
You know your stuff. But turning it into a regular newsletter? That’s a whole other job.
What should you write? How often should you send it? And how do you even set the whole thing up?
Before you know it, your email list is collecting dust and your “I’ll get to it later” pile has become a mountain.
Let’s take that off your plate.
Our bread, butter & send button
Done-for-you email newsletters that turn your know-how into something people look forward to opening.
Your expertise. Our design and know-how.
Your behind-the-scenes email wingman.
From “what should we send?” to “sent”.
A clear email strategy, tailored to your goals. No more second-guessing what to send or when.
Thoughtful copy and on-brand design that feel familiar to your audience and unmistakably yours.
Campaigns, scheduling and connected tech, so your newsletters keep going while you get on with your business.
Reporting that tells you what’s working, what it means and where we can make things better.
“Many clients tell me mine is their favourite newsletter of the week!”
A little show, not just tell
Newsletters with personality. Here’s a taste of what we create for experts and service businesses.
Beyond the newsletter
Newsletters are the heart of what we do. Here’s how we help the rest of your marketing work just as hard.
Make the journey from curious subscriber to confident buyer feel natural. We’ll map out and build the emails, pages and sequences that connect the dots.
From first hello to a confident yes.
A launch, a new offer or a well-timed reason to buy. We create strategic email campaigns that grab attention, spark interest and help your subscribers take the next step.
Give your next offer a proper send-off.
Compelling emails, persuasive sales pages and useful lead magnets. We find the words that sound like you, connect with your audience and make your offer clear.
The right words. In your voice.
Guides, checklists and resources worth handing over an email address for. We’ll help you turn your expertise into something useful that attracts the right people to your list.
A useful little taste of what you know.
Pages with a clear purpose: capture a lead, explain your offer or help someone take action. We bring the copy, design and build together so every click has somewhere good to land.
A better landing for every click.
Welcome new subscribers, nurture relationships and follow up at the right moment. We connect your tools and build thoughtful sequences that keep working between sends.
The right message. Without the manual work.
A good working relationship
We don’t just give you advice and hope for the best.
We roll up our sleeves and get things done.
We get to know your business, your audience and your voice. What do you want your emails to do? That’s where we start.
We turn your ideas into a clear strategy, thoughtful content and a design that feels like you. You’re involved where it matters.
We handle the moving parts, keep the sends consistent and use what we learn to make your email marketing better.
Nice words, from nice people.
“Oh wow! You said, ‘I usually nail it in the first draft’ ... and you did. Loving it! THANK YOU!”
“If you need to stay in the mind of buyers, a regular email shot is critical and Paper Plane Labs are the right people to help.”
Consider this your gentle nudge.
Let’s turn what you know into emails worth opening.
Book a call and we’ll work out the best place to start.
Good conversation. A clear next step.
